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Meet our revolutionary mesh lined bras
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let your breasts Breathe
They are suffocating in the foam cups of your bra. Don’t settle for an unhygienic, subpar standard. You deserve a bra that can be washed daily, retains the integrity of its shape, and keeps you comfortable and sweat-free all day. Our patent pending mesh pads are your new BBF (Breast Best Friend)
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quiet engineering
You’ve heard about quiet luxury, but what about quiet engineering? To us, it means inventing patent-pending 3D mesh pads, using the highest quality materials for our designs – buttery soft fabric that is stretchy, breathable, and quick-dry, and integrating them into bras that are built to last through daily machine washes.
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a bra that evolves with you
Here at HUUG, we’re not just bra creators; we’re mothers, daughters, friends, and bra-wearers. We’ve spent a day in your cups and created a product that will transform the way you go about your day and how you feel doing it. A bra that embraces you wherever you are and whoever you are. If you are practicing your downward dog, pregnant, running a Fortune 500 company, getting your degree, dropping your kids at school, working the night shift, or (peri)menopausal – then HUUG is for you.
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I know when a conversation starts with, “What do you do for a living?” I’m going to get an earful. And rarely is it praise and satisfaction. As a bra designer with over 25 years of experience designing for the top Intimate companies in the world, I have fit hundreds of bras and studied endless reviews, focus groups, and wear test results.
Most importantly I have listened to thousands of women talk about their relationship with their bras. Bottom line: no one loves their bras, and no one knows why. After seeing the industry cut corners to save time and money, I saw an opportunity to create an innovative bra that would set a new standard for the future. As a working mom and wife who is busy training for my next marathon and raising three very busy teen daughters and a young son, time and energy are not on my side. The last thing I want for my daughters (and YOU) is to have a bra journey like mine: confusing and frustrating. I’m so thrilled to be able to share HUUG with you!
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