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Do you need a HUUG?

Meet our revolutionary mesh lined bras

let your breasts Breathe

They are suffocating in the foam cups of your bra. Don’t settle for an unhygienic, subpar standard. You deserve a bra that can be washed daily, retains the integrity of its shape, and keeps you comfortable and sweat-free all day. Our patent pending mesh pads are your new BBF (Breast Best Friend)

quiet engineering

You’ve heard about quiet luxury, but what about quiet engineering? To us, it means inventing patent-pending 3D mesh pads, using the highest quality materials for our designs – buttery soft fabric that is stretchy, breathable, and quick-dry, and integrating them into bras that are built to last through daily machine washes. 

a bra that evolves with you

Here at HUUG, we’re not just bra creators; we’re mothers, daughters, friends, and bra-wearers. We’ve spent a day in your cups and created a product that will transform the way you go about your day and how you feel doing it. A bra that embraces you wherever you are and whoever you are. If you are practicing your downward dog, pregnant, running a Fortune 500 company, getting your degree, dropping your kids at school, working the night shift, or (peri)menopausal – then HUUG is for you. 

I know when a conversation starts with, “What do you do for a living?” I’m going to get an earful. And rarely is it praise and satisfaction. As a bra designer with over 25 years of experience designing for the top Intimate companies in the world, I have fit hundreds of bras and studied endless reviews, focus groups, and wear test results.

Most importantly I have listened to thousands of women talk about their relationship with their bras. Bottom line: no one loves their bras, and no one knows why. After seeing the industry cut corners to save time and money, I saw an opportunity to create an innovative bra that would set a new standard for the future. As a working mom and wife who is busy training for my next marathon and raising three very busy teen daughters and a young son, time and energy are not on my side. The last thing I want for my daughters (and YOU) is to have a bra journey like mine: confusing and frustrating. I’m so thrilled to be able to share HUUG with you!

Ready for a HUUG?