Your cart

Your cart is empty

Do you need a HUUG?

The new huug collection

Get ready to meet your new favorite bra. Each style features our patent pending mesh liner that provide ease, comfort and support all day. With inclusive sizing and customization for sizes between 32A-42DD.

The colors of the season

This season we're living for muted brights—bringing the outdoors in with our black as night, fresh peony, and spicy cinnamon. The perfect Huug hues for curling up by the fire or dashing out for a coffee. 

Cinnamon

SWATCH HOVER | CINNAMON

Daily Embrace

$62.00
Unit price
per 
SWATCH HOVER | CINNAMON

Everyday Support

$62.00
Unit price
per 
SWATCH HOVER | CINNAMON

Got Your Back Racer

$62.00
Unit price
per 
SWATCH HOVER | CINNAMON

XO Double Plunge

$62.00
Unit price
per 
SWATCH HOVER | PEONY

Daily Embrace

$62.00
Unit price
per 
SWATCH HOVER | PEONY

Everyday Support

$62.00
Unit price
per 
SWATCH HOVER | PEONY

Got Your Back Racer

$62.00
Unit price
per 
SWATCH HOVER | PEONY

XO Double Plunge

$62.00
Unit price
per 
Daily Embrace

Daily Embrace

$62.00
Unit price
per 
Everyday Support

Everyday Support

$62.00
Unit price
per 
Got Your Back Racer

Got Your Back Racer

$62.00
Unit price
per 
XO Double Plunge

XO Double Plunge

$62.00
Unit price
per 

Experience the comfort of our revolutionary mesh padded bras.